More housing
Technology helping deliver more homes, faster and more affordably.
Investing in Trade & Distribution technology.
Superseed is a venture capital fund backing early-stage founders in trade and distribution - bringing industry experience, customer access and hands-on support to help you scale.
Send your deckBuilt for the complexity of trade and distribution.
Housing demand, ageing assets and labour shortages are shaping how construction needs to work.
Maintain what matters
Improving how we repair, replace and extend the life of existing assets.
Infrastructure uplift
Tools helping deliver major infrastructure with greater coordination and productivity.
Labour shortage
Automation and intelligent workflows helping the industry do more with fewer skilled workers.
Embedded in the industry.
Superseed is backed by the Reece Group - one of the world's leading plumbing and building materials distributors.
Customers globally
Integrated with the Reece network across trade and distribution.
Distribution locations
Access operators, branches and teams embedded in the industry.
AU / NZ / US
Deep relationships across construction and building materials markets.
Embedded access
Real-world access to test, refine and grow alongside the industry.
PilotTest
PartnerRefine
ScaleGrow
Where we invest
We invest where technology can remove friction, improve decisions and make trade businesses more productive.
Frictionless Procurement
Simplifying how materials are discovered, priced, ordered and fulfilled across trade and distribution.
AI-Driven Supply Chain
Improving inventory visibility, demand planning, logistics and operational decision-making.
Future Tradie
Helping trade businesses build teams, manage work and improve how the job gets done.
Backing category leaders redefining trade distribution.
Continuum 
Quinn 
Distro 
Recurrency 
Conservation Labs 
Investing beyond capital.
Over two decades partnering with high-growth companies and building venture within a global distribution leader.
